CityHub, the award-winning champion of smart city travel, opens its first international location on 8 October 2020 in the diverse Vesterbro neighbourhood of Copenhagen (Denmark). CityHub Copenhagen marks the beginning of CityHub's European rollout, following recent global financing from Dutch banks NIBC and ABN Amro.
CityHub is on a mission to provide Generations Y and Z with an accessible and state-of the art place to stay - fulfilling the gap between hotels and hostels. CityHub guests are able to curate their stay inside and out, thanks to comfortable and optimised use of space, a digital first stance, and around-the-clock access to local savvy CityHosts. This allows them to experience smart, affordable luxury, while enjoying unforgettable and authentic city breaks.
A new space at the heart of one of Europe's most dynamic cities.
CityHub Copenhagen will open its doors in the dynamic neighbourhood of Vesterbro, an area which recently became a culture and creative hotspot, populated by artists, designer shops, cafes, restaurants and galleries. It is located in a space that was previously used for retail, breaking the usual development norms for hotels and hostels, and demonstrating the flexibility of the CityHub infrastructure. CityHub signed a long-term lease agreement with NREP, the leading real estate innovator in the Nordics, which is focused on creating long term value through real estate anchored businesses.
Innovative design and services for the next generation of travellers
CityHub replaces traditional hotel rooms with Hubs, of which CityHub Copenhagen counts 215. The compact yet sleek enclosures provide comfortable sleeping and optimised use of storage space, and are designed to balance a private experience and a communal style of living. The new location features a sauna, hangout and wellness areas, that are decorated with furniture specially designed by the Danish design studio Spacon & X for CityHub Copenhagen. Additional unique features include a comfortable but optimised use of space, a digital first stance, and around-the-clock access to local savvy CityHosts. These allow guests to experience smart, affordable luxury, while enjoying unforgettable and authentic city breaks.
CityHosts are reachable via the CityHub app, which allows guests to keep in touch 24/7 for personalised recommendations on what to do and how to navigate Copenhagen. All CityHub guests receive a personal RFID wristband, giving them contactless check-in and self-service at the bar, revolutionising traditional hotel amenities through technology. Each Hub is customisable thanks to mood lighting and music streaming systems that guests can curate through integrated bluetooth devices. Additionally, guests can easily book their rooms on cityhub.com - the website allows flexible bookings (free cancelation 24 hours before arrival) and secure payment methods.
Bridging the gap between hotels and hostels, one city at a time
CityHub's digital approach to hospitality is in line with the brand's mission to optimise travel for the next generation, who expect a secure, inclusive and personalised experience in a central location.
"Young leisure travellers are the category most apt to travel in these uncertain times, either within the frontiers of their own country or internationally, when possible,." states CityHub Co-founder Sem Schuurkes. As the travel industry is undergoing a major rethink, CityHub adds private bank NIBC joining long-standing partner ABN AMRO in supporting its development plan.
The new funds will support and accelerate CityHub's expansion plan to grow its portfolio to ten locations. Launched in 2015 in Amsterdam, CityHub opened its second location in Rotterdam in 2018. Frequently recognised as the Scandinavian design capital, Copenhagen is the Dutch brand's first property outside The Netherlands.
About Spacon & X
Spacon & X, short for Spatial Conversion & Cross-functionalism, is a Copenhagen based design and architecture studio. We work on a wide range of scales from products to interior organization to larger building projects, as well as developing concepts and ideas for optimizing space and providing spatial identities for spaces in any shape or size. The studio was founded in 2014 by architect Nikoline Dyrup Carlsen and scenographic designer and advertising producer Svend Jacob Pedersen. Architect Malene Hvidt joined as a partner in 2015. The studio houses 20 employees with a variety of different backgrounds, from architects and interior designers, to design engineers, building constructors, carpenters and experience-economists.
About NREP
NREP is a leading Nordic real estate investor and innovator with a clear focus on customers and sustainability. The company employs more than 250 people in offices in Copenhagen, Helsinki, Stockholm, Oslo, Luxembourg, and London. NREP is backed by primarily pension funds and institutional investors. NREP's asset under management is almost 5bn EUR with a total footprint of more than 2.5m square meters NREP is the innovator behind real estate brands like Logicenters (logistics), Plushusene and Agora Gardens (co-living), Umeus (student housing), Noli Studios (young professionals) and Altura (care homes). It is also the investors behind innovative projects like Resource Rows and Upcycling Studios exploring the possibilities of upcycling waste materials and the remarkable UN17 Village in Copenhagen which is an ambitious attempt to integrate all of UN's 17 sustainable development goals into one real estate project.
About NIBC
NIBC is the bank of choice for decisive moments. Our corporate client business offers a combination of corporate finance and capital markets, financing and investing in the sectors Food, Agriculture, Retail & Health, Industries & Manufacturing, Infrastructure & Renewables, Commercial Real Estate, Offshore Energy, Shipping & Intermodal and Telecom, Media, Technology & Services.
Our retail client offering provides residential mortgages in the Netherlands and online retail saving deposits in the Netherlands, Belgium and Germany via NIBC Direct. Headquartered in The Hague, NIBC also has offices in Frankfurt, Amsterdam, London and Brussels.
About ABN AMRO
ABN AMRO serves clients in the retail, private banking and corporate banking sectors. Our primary focus is on Northwest Europe. We offer clients in the Netherlands an extensive and comprehensive range of products and services across a variety of channels, including our Mobile Banking app and Internet Banking.
