SLS Cancun — Photo by Accor

sbe, the leading international hospitality group that develops, manages and operates award-winning brands, today announced the expansion of the international SLS Hotels & Residences brand to Mexico with the opening of SLS Cancun located in the heart of Novo Cancun. Developed in partnership with the Related Group - along with leading Mexican developers Inmobilia and U-Calli - the new property marks the sixth SLS hotel, with 17 additional properties planned globally, including SLS Dubai and SLS Puerto Madero. The property is one of eleven projects sbe has developed with its valued long-term partner the Related Group and its CEO and Founder, Jorge M. Perez.

In addition to the features and amenities, SLS Cancun is committed to safety for their guests and staff. Rapid COVID-19 tests will be available to all guests and will be complimentary for those staying three nights or longer.

SLS has delivered an imaginative lifestyle hospitality experience with unmatched glamour, play, and leisure since 2008. Drawing on Philippe Starck's inimitable design and architecture for the brand's first six iconic properties, SLS has continued to establish new luxury destinations that fuse playful glamour with elegant innovation. Seventeen additional SLS locations are planned across North America, South America, and Asia within the next five years.

The introduction of the SLS brand to Mexico follows Accor's global expansion of its luxury and premium lifestyle portfolio as part of its recent acquisition of sbe's hotel brands. The property will be part of the ALL Accor Live Limitless Loyalty program, guests will be able to earn and redeem points when staying at the hotel.

Key features and amenities include 250 meters of beachfront, a beach club and marina, an 18-hole Tom Weiskopf-designed golf course, over 100 stores and boutiques, 16 cinemas, and now the unmatched wellness services of SLS Hotels. Ciel Spa's expert specialists will provide unparalleled luxury spa treatments, including endermologie, massages, and anti-aging facials, across its four indoor and outdoor treatment rooms. Guests will also enjoy renowned Chef Jose Icardi's imaginative Argentinian fusion cuisine at Leynia, one of the property's innovative culinary offerings. Guests will have acess to the property's Lincoln house car program which offers Lincoln Navigators for transportation to and from locations in close proximity to the hotel. This marks sbe and Accor's first international partnership with Lincoln, as the brands collaborate on over 10 properties in the US. The General Manager of the hotel is Veronika Dóra Kecskés, who has joined after tenures at luxury properties including the KASA Hotel Collection, Senses Riviera Maya, Nizuc Resort, and Rosewood Mayakoba.

sbe is a leading lifestyle hospitality company that develops, manages and operates award-winning hotels, residences, restaurants and nightclubs. Through exclusive partnerships with cultural visionaries, sbe is devoted to creating extraordinary experiences throughout its proprietary brands with a commitment to authenticity, sophistication, mastery and innovation. Established in 2002 by Sam Nazarian, and following the acquisition of the pioneer of boutique lifestyle hotels, Morgans Hotel Group in 2016, sbe has grown into an unparalleled global portfolio of lifestyle destinations. Accor, the world-leading augmented hospitality group, fully acquired sbe's hotel brands in December 2020 after holding a 50% stake in the Company since 2018. With 28 hotels and over 200 global world-renowned culinary, nightlife and entertainment venues by the end of 2021, the company is uniquely positioned to offer a complete lifestyle experience - from nightlife, food and beverage and entertainment to hotels and residences, as well as its award-winning international real estate development subsidiary, Dakota Development. The company's leading hotel and residential brands include SLS, Delano, Mondrian, Hyde, The House of Originals, The Redbury and internationally acclaimed culinary and nightlife concepts including Katsuya by Chef Katsuya Uechi, Cleo, Fi'lia, Carna and Bottega di Carna by Dario Cecchini, Leynia and Diez y Seis, Hyde, Skybar, Bond, Dandelyan, Blind Spot, Smoke & Mirrors and Privilege. sbe is a registered trademark of sbe Restaurant Group, LLC and is used under license.

Established in 1979, the Related Group is Florida's leading developer of sophisticated metropolitan living and one of the country's largest real estate conglomerates. Since its inception, the privately held company has built, rehabilitated and managed over 100,000 condominiums, rental and commercial units. The firm is one of the largest Hispanic-owned businesses in the United States with a development portfolio in excess of $40 billion in 40 years.

The Related Group has earned international status for its visionary designs and development of luxury condominiums, market-rate rentals, mixed-use centers and affordable properties - often in emerging neighborhoods that impact the lives of all demographics. The Related Group has redefined real estate by diversifying both its products and buyers, expanding internationally while also sponsoring public art installations that enhance cities' global culture and streetscapes.

TIME Magazine named Chairman and CEO of The Related Group, Jorge Pérez, one of the top 25 most influential Hispanics in the United States.

For more than 45 years, U-Calli has urbanized and commercialized more than 500,000m2 of projects that provide the best spaces in the Residential, Commercial, Industrial, Corporate and Tourism sectors. With cutting-edge technology, at U-Calli we create residential developments that offer safety, luxury, comfort and style. We always try to respect the environment and we seek to offer a better quality of life.

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