Hotel Ibis Styles London Gloucester Road

Accor, the leading hospitality group, today announces the technological integration of its first fully digital hotel. Accor's philosophy and ambition is to offer a full suite of digital technologies to make guests feel welcome, while improving the guest and employee experience. At Accor we are using our best asset, our people, to reinvent how we approach customer service and we're using the latest technology to enable this.

Ibis Styles London Gloucester Road is the first Accor hotel in Northern Europe to provide a fully digital experience with contactless solutions at each step of the guests' stay. The hotel will provide an experience that is quick, safe and easy, with contactless solutions that rethink the guest journey from arrival to departure. The digital eco-system will include features such as online and mobile check in, in hotel payment, the 'Accor Key' - a digital key solution, digital F&B services and guest relations via Whatsapp throughout the stay.

The innovative adaptation of the experience at the London hotel is the first step in an ambitious roll-out plan which will impact at least 50% of hotels across all brand segments in Europe in the next five years.

Check-in will be made easier for the guest with a full tailor-made contactless online check-in experience. Any guest, including those with indirect bookings, can choose to self check-in from their smartphone, tablet or laptop. Accor has also extended its existing Fast Check-Out (FCO) functionality to all guests, allowing them to check-out via their smartphone and a PDF invoice will be sent to their email.

ibis Styles London Gloucester Road will have digital keys where guests can open their room door via smartphone making access quick, safe and easy. Each guest will be provided with an 'Accor Key' that will allow room access, entry to meeting rooms and floor access from lifts. The hotel led the UK in a global pilot scheme for this technology. Accor has announced the global roll-out of "Accor Key" and an objective to equip 20,000 doors in 2021 and all new hotel openings from this summer. This development shows the group's ambition to innovate and invest in high-quality technological solutions to deliver the very best and most convenient experience for its guests.

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