The Bradley
The Bradley Opening In Partnership With Provenance And Vera Bradley Icon
Now Open124 RoomsHotel website
The Bradley, Fort Wayne, Indiana's up-and-coming boutique hotel created in partnership with hotel owner and operator, Provenance, and Barbara Bradley Baekgaard, co-founder of the iconic women's fashion label Vera Bradley, will officially open Thursday, July 15. Born of Midwestern charm and modern design sensibilities, the 124-room hotel will serve as the epicenter of entertaining and hospitality in the growing urban center of Fort Wayne, complete with nine specially designed suites, a rotating art gallery and two restaurants including a rooftop bar.
The Bradley: Artfully Inspired
In keeping with Provenance's mission to celebrate the arts and its creators, The Bradley will illuminate the bright talent of Fort Wayne by featuring locally sourced art throughout the hotel to tell the city's story.
Each guest room will include commissioned custom botanical-inspired letterpress prints by local artist, Julie Wall of HEDGE Studios. Additionally, the hotel will feature a revolving art gallery in the main lobby in partnership with Purdue University Fort Wayne Department of Art and Design. The gallery will highlight artwork by students, faculty and alumni, and the works on display can be made available for purchase. Additional works created by local artist Theoplis Smith III, aka Phresh Laundry, known for his pop culture art installations and larger-than-life murals placed around the city, will be on prominent display within the hotel's public spaces.
Unique Design Features at The Bradley
Dutch East Design, a New-York based interior design and branding firm, led the design concept of The Bradley's interior. Upon arrival, the lobby opens into an inviting lounge, creating a warm ambiance marked by rich fabrics and textures like a stained wood ceiling and wall panels and custom-designed pendants and furnishings. Decorative free-standing screens, outlined in fine bronze frames and textured sheers, lead the way to reception. Tying it all together, the reception desk and matching communal table are adorned with curated art, and custom five-pronged, bronze chandeliers that cast warm light to fill the space.
The inspiration for the deluxe and premier guestrooms comes from Baekgaard's own personal style, shown through a mix of soft sophistication and vibrant pops of color, including floral headboards in the bedroom and custom wallpaper in the bathroom. The Bradley also features nine suites of varying configurations. Paying homage to the Hoosier state, all suites are named after a city in Indiana, with two suites designed by Provenance Hotels' Katherine Durant and the remaining by Baekgaard. Feature details range from separate seating areas and walk-in rain showers to some with freestanding tubs, wet bars and outdoor balconies.