Tru By Hilton Criciúma — Photo by Hilton

Tru by Hilton Criciúma introduces Hilton's game-changing brand in Brazil.

Five years since its first hotel opened, Hilton's (NYSE: HLT) innovative hotel brand, Tru by Hilton, announces the opening of its first property in Brazil, Tru by Hilton Criciúma, which is also the brand's first property in the Caribbean and Latin America. Owned by Próspera Empreendimento and managed by ICH Administração de Hotéis, the hotel is located in one of the city's most trendy areas, close to Parque das Nações Cincinato Naspolini, and just ten minutes from Criciúma's bustling city center.

Developed from the ground up using consumer and owner feedback, Tru by Hilton is a revolutionary brand with a cross-generational appeal for travelers looking for a new, affordable hotel experience. The brand promises guests a simplified and spirited stay rooted in value.

The 154-room Tru by Hilton Criciúma features the amenities and experiences that matter most to guests, including comfortable beds; smaller, more efficiently designed rooms; large bathrooms with premium bath amenities; and top-rate in-room entertainment. The lobby includes areas for guests to work, play games, eat and lounge - and travelers can enjoy the brand's complimentary build-your-own "Top It" breakfast bar with healthy, sweet and savory items, along with a 24/7 "Eat. & Sip." market with gourmet snacks and drinks. The hotel experience is enabled by technology including free Wi-Fi, remote printing, lobby tablets and accessibility to outlets everywhere to plug in. Additionally, Tru by Hilton properties offer fitness centers that leverage the latest fitness trends which may include barre, free weights, cardio and flexibility gear.

Tru by Hilton Criciúma participates in Hilton Honors, the award-winning guest-loyalty program for Hilton's 18 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of points and money to book a stay, exclusive member discounts, free standard Wi-Fi, and access to the Hilton Honors mobile app.

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