The Hardiman, Ascend Hotel Collection
Choice Hotels EMEA Growth Continues With Addition of New Hotel in Galway, Ireland
Rebranding105 RoomsHotel website
Supporting its growth strategy, Choice Hotels EMEA today welcomed a new hotel to its portfolio, The Hardiman, Ascend Hotel Collection in Galway, Ireland, in collaboration with its master franchisee in Ireland, Choice Hotel Group, Ireland.
Located in the heart of Galway City, The Hardiman, an Ascend Hotel Collection is a historic 105-bedroom hotel that first opened its doors in 1852 to cater to well-heeled Victorian travellers.
The Hardiman, celebrating 170 years, has overlooked the famous Eyre Square since 1852 and for over a century and a half, has played host to many notable guests and special occasions. Its history is evident in its grand features and sumptuous furnishings that evoke memories of an era of elegance and romance.
The hotel is at the heart of Galway's social scene and its unparalleled location sees it perfectly positioned within walking distance of the best amenities Galway has to offer. It is just a minute walk from both the train and bus stations and within walking distance of shopping areas, theatres, pubs and restaurants. It is also the ideal base to explore iconic tourist destinations including the Wild Atlantic Way, the Cliffs of Moher, the Burren, the Aran Islands and the wild beauty of Connemara.
Choice Hotel Group, Ireland have a long-standing master franchise partnership with Choice Hotels. For more than 20 years in Ireland the group have been operating several Choice brands since 2000, including Clarion Hotels. Most recently their properties have become members of an Ascend Hotel Collection, when they opened the first European Ascend Hotel in Dublin just over 10 years ago. The group, led by CEO Andy O'Neill, continue to grow their Ascend Collection, with the addition of The Hardiman.
This portfolio addition comes shortly after Choice Hotels EMEA announced it has commenced a refresh of its regional brand portfolio, starting with its Comfort brand. Alongside the refresh of its Comfort, Clarion and Quality brands, Sleep which is a popular Choice Hotels brand in other regions, will also be introduced to EMEA. The brand refresh follows analysis of research into post pandemic travel requirements in key markets and comes as Choice Hotels EMEA celebrates the 50th anniversary of its first hotel opening in Europe.
About Choice Hotels EMEA
Choice Hotels EMEA™ is represented under the Ascend Hotel Collection™, Clarion™, Quality™ and Comfort™ brands, in France, Germany, Italy, the Czech Republic, and Turkey. Choice Hotels International, Inc., the parent company of Choice Hotels EMEA, with more than 7,000 hotels representing over 600,000 rooms, in 35 countries and territories, is one of the largest hotel groups in the world (as of March 31, 2022).
