U Phitsanulok — Photo by Absolute Hotel Services (AHS)

Jonathan Wigley, CEO of the Absolute Hotel Services Group has signed a hotel management agreement with Ms. Siraarpa Siriviriyakul, Deputy Managing Director of Siricharoen Sappraiwan Company Limited to bring the popular U Hotels & Resorts brand to Phitsanulok, Thailand. U Phitsanulok is set in 900 rai of lush nature along the Khek River in central Thailand and the existing resort will be renovated, re-branded and re-launched in late 2023.

U Phitsanulok will feature 139 guestrooms and chalet houses with full facilities, including a saltwater swimming pool, fitness centre, food & beverage outlets, meeting rooms of various sizes that can accommodate 250-300 people and activity fields and nature zones suitable for outdoor activities. The property will also have close proximity to some of the best white water rafting in the Kingdom and is located next to the Sappraiwan elephant sanctuary that rescues and rehabilitates captive Asian elephants.

Hotel website