The Hoxton, Shepherd's Bush

London, we're back! Seeing out 2022 with a bang, The Hoxton will open in Shepherd's Bush this December: its fourth hotel in its hometown (and twelfth in The Hoxton series) and an exciting addition that puts the brand in all corners of the capital, with its design-driven, community-focused hotels now in east, south, central and west London. Located on the north end on Shepherd's Bush green, in the beating heart of the eclectic and diverse neighbourhood, the hotel will have 237 playfully-designed bedrooms, Thai-Americana restaurant Chet's serving up fiery flavours, natural wines and spicy coriander martinis, a large open lobby with vintage seating and cosy corners, a central wraparound bar and terrace where guests can enjoy cocktails and coffees, a standalone retail store that will serve the community, and The Apartment meeting and events space.

The new hotel is well located for exploring west London, with iconic destinations like Shepherd's Bush Market, Bush Hall and Shepherd's Bush Empire on its doorstep; much-loved hotspots like Portobello Market and Notting Hill in easy walking distance; and leafy Chiswick, Hyde Park and Richmond a short bus ride away, providing plenty to see and do for out-of-towners. As a neighbourhood, Shepherd's Bush is a melting pot of cultures, cuisines and communities, and is steeped in music and entertainment history, famous for producing some of the world's most famous rock 'n' roll bands and home to the BBC's Television Centre. This rich history and thriving scene will heavily influence the hotel's partnerships and programming, which, like with all Hoxton hotels, are integral to each property's DNA and local spirit.

Designed by Ennismore Design Studio, the hotel's interiors draw references to the local area throughout, with the public spaces paying tribute in particular to retro transport design and some of the symmetry and colour palettes from the TFL archives in the nearby London Transport Museum Depot. Iconic train carriage shapes and retro aesthetics add playfulness to the public spaces, whilst decorative glass chandeliers and pendants embellished with mixed metals add a dash of glamour.

237 bedrooms come in six categories, including Cosy, Roomy, Snug Bunk (who's going up top?) and an all-new Hideout category: think basement crash pads with all the Hoxton touches, perfect for late nights and quick sleepovers. Rooms feel warm and welcoming, with peachy toned walls, dark timbers and copper finishes, and statement details like wavy headboards, scallop-edged mirrors, terrazzo tables and geometric flatweave rugs. Details such as the green metal dado rail that wraps around the curves of the full height mirror, are drawn from shapes in local architecture, giving subtle nods to the surrounding neighbourhood with a contemporary twist.

On the ground floor, Chet's, the Thai-Americana restaurant with a menu from Kris Yenbamroong of LA hotspot NIGHT + MARKET that was met with rave reviews during its three-month residency at The Hoxton, Holborn will plate up fiery flavours for breakfast, brunch, lunch and dinner. A central wraparound bar with lacquered reeded timber detailing and a pink and grey marble countertop invites guests to pull up a stool for a drink or two, while the lobby will welcome guests from morning 'til night, with its vintage furniture, cosy corners, and art on the walls from local artists.

The Hoxton's signature meeting and events concept, The Apartment, which features in each of its hotels, is located on the ground floor in Shepherd's Bush, with four rooms centred around a communal Pantry Kitchen. The space lends itself perfectly to parties and private dining, with characterful wall-coverings wrapping each meeting room and a warm welcoming pantry with tongue and groove panelling and a counter that flips to a bar come evening time.

Hotel website