Beats debut in the Hanseatic city: In the first quarter of 2026, Deutsche Hospitality is scheduled to open a hotel under the new House of Beats banner in the Hanseatic city of Hamburg. The new lifestyle hotel concept makes the hotel a center and home for everyone interested in art and culture as well as cosmopolitan and fashion-minded travelers alike. In short: House of Beats turns the hotel into a catwalk.
"Its vibrant and pulsating fashion, culture and music scene makes Hamburg our location of choice for a House of Beats hotel," says Denis Hüttig, Senior Vice President of Operations at Deutsche Hospitality. "Located directly in the center of the northern German metropolis and in the immediate vicinity of the Elbphilharmonie, Sankt Pauli and the Portuguese Quarter, with House of Beats we offer a unique hotel experience to the kind of guests who are at home on the catwalks and stages of this world. In the coming years, we will be expanding the House of Beats portfolio to other locations such as Milan and other international world cities."
The opening of the House of Beats in Hamburg is a milestone for Deutsche Hospitality on its way to establishing a modern new hotel brand in its portfolio: Boasting 263 rooms, the hotel is being built as part of the "Meltingport" real estate development taking place at Versmannstraße in the Elbbrücken Quarter in HafenCity. In addition to 200 apartments for students and trainees from GBI's SMARTments brand family and about 4,600 square meters of office space, House of Beats is at the heart of a construction project being carried out by real estate developers GBI and NORD PROJECT and the project controller Reos. The innovative strategy underlying "Meltingport" is to build a property minimizing CO2 output and using as many recyclable circular-economy products as possible and then managing it efficiently and sustainably while conserving resources by the aid of digital technology.
