Minor Hotels Announces First NH Hotel in Asia

Official signing of NH Boat Lagoon Phuket Resort from L to R: Sornkom Kitprasan (Chairman, Soraya Development Company Limited), Yasin Munshi (Associate VP of Development - Asia Pacific, Minor Hotel Group, William E. Heinecke (Founder & Chairman, Minor International), Kanit Yongsakul (Chairman Phuket Boat Lagoon Co. Ltd.), Boon Yongsakul (Managing Director of Phuket Boat Lagoon Co. Ltd.), Sriya Yongsakul (Board Director of Phuket Boat Lagoon), Sasadhorn Yongsakul (Marketing Manager, Hotel Midtown Ratsada), Vrit Yongsakul (Group MD, Boat Lagoon Yachting) — Photo by NH Hotel Group

Minor Hotels is delighted to announce the signing of a management agreement with Phuket Boat Lagoon Co. Ltd to rebrand the existing Boat Lagoon Resort in Phuket to NH Boat Lagoon Phuket Resort, marking the arrival of NH Hotels to Thailand and the brand's Asia debut on 1 November 2022. The official signing was presided over by William E Heinecke, Founder and Chairman of Minor International, owning company of Minor Hotels. The rebranding process will be completed in phases.

NH Hotels, positioned as an upscale brand, promises a trustworthy guest experience by offering brilliant basics with heartfelt service across an existing portfolio of over 330 hotels in 30 countries across Europe and the Americas. NH Hotel Group, which also includes the premium boutique NH Collection brand and premium lifestyle nhow brand, was acquired by Minor Hotels in 2018 and integrated into Minor Hotels' corporate portfolio. The rebranding of Boat Lagoon resort to an NH hotel is another milestone for the group following the announcement earlier this year of NH Collection Chiang Mai Ping River which is set to open in mid-2023, the first hotel under the boutique NH Collection brand in Thailand.

The NH Boat Lagoon Phuket Resort will be located on the east coast of Phuket, in the heart of the well-known Boat Lagoon, Phuket's first full-service marina, making it an attractive destination for leisure travellers and families seeking to explore Phuket's cultural and shopping activities. While the popular Phuket beach neighbourhoods and Phuket town are all within a short driving distance, the resort will also serve as convenient stopover accommodation for travellers looking to explore the various islands in Phang Nga Bay such as Koh Phi Phi and Koh Yao Yai.

The 271-key property will feature a mix of rooms and serviced apartments, an all-day dining restaurant, lobby café, swimming pool with a bar, gym, tennis court and a kids' club. The resort will also cater to the MICE market, offering extensive meeting and event facilities, including a 1,000-square-metre marquee or large events, a business centre and ample on-site parking. For long-stay guests, the Boat Lagoon marina offers a range of local shops and conveniences including Villa Market, as well as restaurants and entertainment facilities including an ice-skating rink. The world class lifestyle marina, with premium facilities for over 300 boats with best-in-class boat repairs and maintenance resources on site, is an additional draw.

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