Collective Trojena — Photo by Collective Retreats

Collective Retreats, a pioneer in outdoor experiential hospitality, has announced a partnership with NEOM to open a next generation, ultra- sustainable retreat in Trojena, the snow-capped mountain destination located in northwestern Saudi Arabia. Slated to open at the start of 2026, Collective Trojena will re-imagine the outdoor hospitality experience - offering guests unprecedented access to discover and explore the region's spectacular and incomparable beauty located 50km from the Gulf of Aqaba.

The retreat will feature approximately 60 open-air guest rooms and innovative meeting space concepts as well as dramatic water features, communal campfires and inspired culinary experiences, evoking the intrepid spirit of the Collective Retreats brand while showcasing a masterstroke blend of natural and developed landscapes. Collective Trojena will also offer direct access to the development's full array of year-round and world-class outdoor activities including skiing and snowboarding, high altitude training, paragliding, mountain biking, hiking, and water sports as well as culture-forward programming around film, art, music, and food.

Set within NEOM, Trojena is paving the way for the next frontier in sustainability by powering the mountain destination with a combination of solar and wind energy, while developing technology in water desalination and brine processing to achieve zero waste residual.

The partnership marks the latest agreement between a prominent brand and NEOM's Hotel Development division which is responsible for building a future-centric hospitality ecosystem in the region.

Collective Trojena is among several new projects the brand plans to announce in 2023.

For more information, please visit https://www.collectiveretreats.com/trojena/.