The Hoxton, Lloyd Amsterdam to open 21st August 2023

The Hoxton, Lloyd Amsterdam — Photo by Ennismore

Alright Amsterdam, it's time to head East. This August will see The Hoxton open its second hotel in the Dutch capital slap bang in the heart of the Eastern Docklands, home to a laid-back, locally-rooted community drawn to the swathes of serene greenery, waterside views and thriving indy scene. Taking up residence in a landmark that was originally built by the Royal Dutch Lloyd Shipping Company in 1921, the 136-room hotel will honour the building's storied past while embracing the vibrancy and youthful energy that defines this corner of the city. A cosy, open-house lobby will welcome locals to their new neighbourhood spot, which also houses destination restaurant Breman Brasserie, hot new cocktail bar concept, Barbue, and The Apartment, The Hoxton's hybrid events and meeting space. The ultimate summer hangout in the form of a sun-drenched, south-facing terrace rounds out the scene for Lloyd's next chapter, Hox style.

As with the interiors of Amsterdam's original Hoxton on the Herengracht, Ennismore's AIME Studios has once again collaborated with local design firm Nicemakers to create an aesthetic that pays homage to the building's roots while capturing the creative zeitgeist of the Eastern Docklands. The architectural heritage of the 1920s structure has been embraced and elevated, with elements such as the stained-glass windows, timber panelling, and original tiling inspired by the brick expressionist movement uplifted by bold tones, and oversized, graphical patterns. Vintage furniture sourced from Northern Europe and statement lighting fixtures such as the seven spectacular glass chandeliers in Breman Brasserie hark back to the glamour of the landmark structure's Art Deco roots. Offering a contrasting shot of modernity, neighbouring gallery Bisou has curated the hotel's all-Dutch artwork collection featuring emerging local talent as well as established and rediscovered artists.

The bold design concept is continued throughout the interiors of the 136 bedrooms where a warm palette of corals, reds and ochres is juxtaposed against cool blues and greys; a playful nod to Lloyd's shipping connections. The unique footprint of the building has allowed for a whole raft of new and exciting room concepts, including the Tower Room with its charming spiral staircase and unbeatable waterfront views, and the split-level Studio Mezzanine. All the Hox favourites including Cosy, Biggy and Roomy categories are represented, and the all-new, four-person Biggy Double Up rooms are perfect for stays with family or pals with the addition of a second king-size bed, while Biggy Bunk Up rooms feature a double bed alongside curtained bunk beds reminiscent of nautical sleeper berths.

The Hoxton will be bringing two fresh new concepts to the neighbourhood: Breman Brasserie, a comfort-driven spot that
takes inspiration from turn-of-the-century European and South American cuisine named after the building's original architect, and standalone cocktail bar - Barbue. Inspired by iconic and timeless brasserie culture, Breman Brasserie will offer an all-day classically European menu whilst combining this with the punchy flavours of South America with a welcoming ambience that encourages people to join for a coffee and cake, a lengthy lunch that stretches into the late afternoon, and a high-spirited dinner that ends with shots of tequila and a sing song on the way home. Situated in the building's original ticket office, Barbue is influenced by golden age Argentina with expertly made cocktails that put a twist on the classics, produced with seasonal and sustainable ingredients.

Loved by locals and curious travellers alike for its easy-breezy vibe and boutique shopping streets such as Javastraat and Czaar Peterstraat dotted with independent galleries, cafes and bars, the Eastern Docklands district offers a striking counterpoint to Amsterdam's distinctive canal house aesthetic with a waterfront dotted with contemporary glass and steel buildings. The hotel is well placed to discover the entire city, it's just a quick 10-minute cycle or tram ride to Centraal Station and 15-minutes away from its sibling on the Herengracht.

Hotel website