A sneak peek of new Scandic Go — Photo by Scandic

Scandic Go is the company's new hotel brand in the fast-growing economy segment. The first Scandic Go hotel will open on Upplandsgatan in Stockholm in September, and Scandic has now signed a lease agreement for another Scandic Go, this time a centrally located hotel with 221 rooms at Fridhemsplan on the island of Kungsholmen in Stockholm. The plan is to open the hotel toward the end of the summer of 2024 following a renovation. Scandic signed the lease agreement with the company's largest landlord, Pandox.

Fridhemsplan is a major gateway to central Stockholm. The residential buildings, restaurants, bars, stores and vast green spaces in the area create a vibrant and lively environment that attracts leisure and business travelers alike.

A good price, inviting design, smooth self-service and breakfast and hot food around the clock are key elements of the new Scandic Go brand. The hotel rooms at Scandic Go have a youthful design that features smart solutions and clever storage facilities - features that are in demand by a new target group of leisure travelers who want to take advantage of the city's leisure and experience offerings rather than focusing on the hotel stay itself.

During the renovation, Pandox will carry out a technical upgrade of the property. For Scandic, sustainability is a central part of operating and the hotel will be certified according to the Nordic Swan Ecolabel, the official ecolabel of the Nordic countries, after opening.