Gulaid House Knightsbridge by Bob W

Short-stay apartment operator Bob W has entered prime London, with its latest opening in Knightsbridge designed to showcase its ability to offer better value, premium stays than traditional providers.

The brand, well known for its advanced use of technology to deliver a superior guest experience, has secured the luxurious Gulaid House. The expansive townhouse sits in Beaufort Gardens, a quiet oasis directly off Knightsbridge and just a five-minute walk from Harrods and a 10-minute stroll from Hyde Park.

Providing accommodation to stay in style for days, weeks or months, Gulaid House Knightsbridge by Bob W has undergone a complete refurbishment, taking the building back to its shell, before restoring the property to the highest standard. Apartments range from deluxe studios to a grand apartment with four bedrooms.

Gulaid House Knightsbridge by Bob W is the operator's latest London property, expanding the reach of its pioneering approach to 21st century hospitality. The building was acquired by Saudi-based real estate private equity partner Gulaid Group Holding and is being leased to Bob W as its chosen operator.

Gulaid Group Holding chose Bob W because the company is able to achieve higher revenues per available rental (revPAR) than traditional operators. The partnership is their first and will serve as a trial that it hopes to roll out at other high-value sites as it acquires them, first in London and then in Europe.

Each apartment includes a fully-fitted kitchen with some benefiting from terraces, balconies and views of the inner courtyard or the quiet enclave of Beaufort Gardens. The design, finish and fully-digitised guest experience set this accommodation apart from local competitors, many of which suffer from dated furnishings, layouts and finishes. Guests at Gulaid House will enjoy a five-star, contactless service, bringing together the branded consistency, quality and scale of hotels with the practicalities of short-term rentals.

Bob W's own tech platform and a suite of web apps provides a seamless digital front desk experience that is backed by robust digital customer service and other fail safes, so guests always feel looked after. Super-early check-in or late check-outs can be instantly and automatically guaranteed based on live availability. The in-app, chat-based perfect host 'Bob W' has been designed to be attentive enough that guests feel like they're receiving the best customer service with a human touch, even though there are no staff on site. Bob W's local 'marketplace' also connects guests to local cafes, gyms and facilities.

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