Swissôtel Poiana Brașov — Photo by Accor

Accor, a world leading hospitality group, announces the upcoming inauguration of a new Swissôtel in Poiana Brasov, Romania's premier ski resort and a top leisure and MICE destination. Set to open its doors in March 2024, the property represents a new venture for Accor and Swissôtel in partnership with Neagoe Basarab Residences S.R.L., a distinguished local real estate developer. The hotel will be operated through a franchise agreement spanning over 20 years.

Featuring 114 meticulously crafted rooms and apartments, the Swissôtel in Poiana Brașov aims to set a new standard for Romania's hospitality. Divided into two phases, the hotel's first phase is scheduled for revealing in late March 2024, with the second phase following suit in February 2026.

The property will host state-of-the-art spa facilities, a rejuvenating swimming pool, indoor and outdoor Jacuzzi, sauna, and a fully-equipped fitness center. Culinary enthusiasts will be delighted by the gourmet restaurant, while practical amenities such as ski storage facilities and underground parking cater to the diverse needs of discerning guests.

The Swissôtel in Poiana Brașov seeks to intertwine local heritage with contemporary comfort. Massive natural stone blocks, specially treated seamless wood, and the traditional and unique blue paint from Viscri - the famous destination favored by King Charles - create a harmonious atmosphere. As guests first step inside the hotel, they will feel as if they are part of the Transylvanian spirit. The powerful yet warm setting is part of an uplifting feeling: the mystery of the mountain's greatness. The project aligns with ESG principles, embodying a commitment to sustainability.

The concept comes to life through the creative synergy of talented designers, including Adrian Soare for the facades, Eliza Yokina for the spa and rooms, Poteca Studio for the garden, Cristian Corvin for the restaurant, and Nicolae Petrencu for the general design.

The Swissôtel in Poiana Brasov is strategically located to provide guests with a key lifestyle experience, surrounded by the enchanting sights of the picturesque mountain resort. Poiana Brasov, often regarded as one of the most exclusive ski resort towns in Romania, is located less than 15 km away from Brasov city center, the country's second most-visited city after Bucharest.

Facilitating the investor in choosing the right brand for the property, Five Star Hospitality has played a central role in bringing this extraordinary project to completion.

Swissôtel, one of the best-known Swiss brands in the world, has become synonymous with Swiss hospitality and all there is to love about Switzerland - service, style, and reliability. Featuring over 30 contemporary addresses worldwide, vitality, sustainability and a deeply rooted commitment to quality infuse the Swissôtel experience, ensuring custom environments where guests can feel at ease and recharge. Respected for its intelligent design, quality craftsmanship and mindful approach to sustainability, Swissôtel gives its guests peace of mind to explore the world, discover life's true rewards and embrace opportunities to 'live it well'.

Hotel website