AUSTRALIAN DESIGN BRAND OPENS FIRST HOTEL IN GERMANY.
Germany's first TRIBE hotel opened in Baden-Baden this October, adding the famous southwestern spa town to a list of cities including Paris, London, Amsterdam and Lyon that already have properties with a loyal TRIBE following. The new 136-room TRIBE Baden-Baden is operated by the Cologne-based The Chocolate on the Pillow Group and features a gym and the Social Hub as TRIBE Signature. Instead of a traditional restaurant, the TRIBE Baden-Baden welcomes its guests with a lounge-style café and bar concept including a 24/7 Grab & Go counter. In summer, the laid-back terrace invites guests to enjoy drinks and snacks outside.
MORE FOR LESS
Founded in 2017, the TRIBE hotel brand promises "more for less" and focuses on travellers craving design hotels at affordable prices: the interior of the hotels are aesthetic, modern and individual with functional guest rooms and the "Social Hub" as TRIBE Signature. Selected design pieces and high-quality bath amenities by Kevin Murphy are combined with standardised furnishings and second-hand elements to create an eclectic and unique mix for each hotel. TRIBE hotels are designed to give guests everything they need and nothing they don't.
NEW DESIGN SPOT FOR BADEN-BADEN
The design concept perfectly blends into the sophisticated spa town of Baden-Baden. The idea of the hotel design, which was developed under the lead of the multi-brand hotel operator The Chocolate on the Pillow Group, was to transfer the historical charm and refined character of the city into a contemporary look. The TRIBE Baden-Baden has 136 guest rooms, including a family room with a double bed and an additional bunk bed. The Social Hub is a signature feature of each of the 12 TRIBE Hotels worldwide: multi-functional, it offers the right space and atmosphere to work, or take a break and enjoy - alone or in good company. In line with this ethos the TRIBE Baden-Baden features a relaxed café and bar concept instead of a classic restaurant. In summer, the best place to enjoy cocktails, or barista-made coffee is the trendy outdoor terrace.
The colour palette features dark blue, brown, and rich orange in the carpet of the rooms, the wall colour, and the seat covers etc. The dark wall and floor tones create a cosy atmosphere, while the clear, often curved lines and the strikingly shaped furnishings create an elegant ambience. A true eye-catcher is the terracotta-coloured tiled round bar, which brings back the era of the 70s design.
The TRIBE Baden-Baden is located in a prime city centre location - numerous leisure and cultural facilities are just a stone's throw away, including the well-known Caracalla Therme.
NUMEROUS OTHER HOTEL OPENINGS PLANNED
TRIBE is targeting two more markets in the next two months. The TRIBE Budapest Airport opened in mid-December 2023, a TRIBE Hotel in Milan Malpensa will follow at the beginning of next year. The most recent openings include the TRIBE Lyon Croix Rousse, the TRIBE Paris Saint-Ouen, and the TRIBE London Canary Wharf. A further 50 TRIBE Hotels will open worldwide over the next five years.
Rotenbachtalstraße 1
Baden-Baden, 76530
Germany
