Caption by Hyatt Chattanooga — Photo by Hyatt
Caption by Hyatt Chattanooga — Photo by Hyatt
From left to right: Jose Gonzalez (Principal, Gonzalez Architects), Nick Desai (Executive VP, 3H Group), Christy Wells (RVP, Hyatt Development), James Tierney (SVP, Hyatt Development), Alex Grace (President, Grace Construction), Hiren Desai (President & CEO, 3H Group), Mayor Weston Wamp of Hamilton County, Barry White (President & CEO, Chattanooga Tourism Co), Charles Wood (President & CEO, Chattanooga Area Chamber of Commerce), Mayor Tim Kelly of Chattanooga, Joe Graham (Hamilton County Commissioner-District 11) — Photo by Hyatt

Hyatt Hotels Corporation (NYSE: H) celebrates the groundbreaking of Caption by Hyatt Chattanooga in Tennessee, set to open in early 2026. Developed by 3H Group Inc. under a franchise agreement with Hyatt, the hotel in Chattanooga will uniquely combine the design and comfort of an upscale, lifestyle hotel with the self-activation capabilities of a select-service property. Following the debut of its first property in Memphis, Tenn. in 2022, the Caption by Hyatt brand is poised to grow in several more key markets this year, both in the United States and internationally.

"We are thrilled to collaborate with 3H Group on Caption by Hyatt Chattanooga and look forward to bringing this exciting concept to the vibrant downtown area - the first Hyatt hotel in Chattanooga," said Jim Tierney, senior vice president of development, Hyatt. "The Caption by Hyatt brand presents a compelling proposition for both developers and guests, offering a distinct hotel product that combines the lifestyle elements that guests crave with the operational efficiency of a select-service property. The Chattanooga hotel is the ideal location for the brand, set in a dense residential area with high foot traffic where the property can create a welcoming meeting place for the community.

Caption by Hyatt Chattanooga will be situated downtown in the trendy Southside area known for its stylish restaurants, cocktail bars, and the seasonal Chattanooga Market. The 123-room hotel is set to become a gathering place for both visitors and locals alike featuring the brand's all-day food-and-beverage concept, Talk Shop, serving as a lively upbeat welcome area, as well as a rooftop bar and meeting space. Guests can anticipate the high quality, contemporary style, and innovative self-service amenities that define the brand. Caption by Hyatt hotels offer a 24-hour market, dedicated spaces for work, relaxation, and dining. Grounded in caring for people and place and creating connections between them, the Caption by Hyatt brand is committed to hiring diverse talent, vendors, artisans, and suppliers - and celebrating the diversity of people in the communities they become a part of.

In addition to Caption by Hyatt Chattanooga, 3H Group, Inc. has several executed franchise agreements with Hyatt, including the first Hyatt Studios hotel located in Mobile, Al., which broke ground last year and is expected to open in early 2025.

Hotel website