STILE Downtown Los Angeles by Kasa
AJU CONTINUUM Selects Kasa to Operate Former Ace Hotel in Los Angeles
Rebranding182 RoomsHotel website
AJU CONTINUUM, a global investment company specializing in real estate, branding, and technology, today announced its partnership with Kasa Living, Inc. (www.kasa.com) to manage and operate the historic property at 929 South Broadway in the heart of downtown Los Angeles. Formerly the Ace Hotel Downtown Los Angeles, the reimagined property has been relaunched as STILE Downtown Los Angeles by Kasa.
Since assuming management in February, Kasa has driven significant improvements across key metrics, including guest review scores, revenue generation, and profit margins. By implementing its proprietary technology stack and centralized operations, Kasa has lowered operating expenses while maintaining high-quality guest experiences and honoring the property's storied legacy.
STILE is a lifestyle accommodations brand crafted for the Modern Nomad. The offerings are designed to merge a sense of community, inspirational aesthetics, and authentic local experiences with all the domestic comforts one expects from a home. STILE is characterized by modern yet timeless design and innovative amenities, promoting a profound sense of 'home pride.'
In addition to the 182 guest rooms, STILE DTLA by Kasa features 5,000 square feet of meeting and event space, a rooftop splash pool and lounge, and an intimate 1,600-seat independent theater for live entertainment. As part of the transition, AJU CONTINUUM has invested significantly in technological and aesthetic upgrades, including new high-speed wifi, curated works by South Korean artist Jibin Im, and a new wine bar concept for the rooftop bar from Brooklyn-based SAUCED (www.saucedbklyn.com). Exclusively crafted for STILE, in-room bathroom amenities and face masks are designed with meticulous attention to detail. Made in Korea, the renowned cosmetic capital of the world, these products are tailored to elevate the guest experience at STILE DTLA by Kasa, embodying the essence of quality and relaxation.
The United Theater on Broadway (www.theunitedtheater.com), directly connected to the hotel, will continue to operate as an open venue hosting concerts, performances, and special events under the management of AJU CONTINUUM. The Theater originally opened in 1927 as the flagship movie theater for United Artists. Restored to its former glory and featuring a Spanish Gothic design, the theater blends historic charm with modern amenities, encapsulating the spirit of the golden age of cinema and the vibrant, contemporary art scene of Los Angeles. For more information or to book a stay at STILE DTLA by Kasa, visit https://s.kasa.com/stiledtla.
929 S Broadway
Los Angeles, CA 90015
United States
