REVERB by Hard Rock® Pensacola — Photo by Hard Rock

Hard Rock International announces development plans for REVERB by Hard Rock® Pensacola to break ground in 2026 and open in 2029. REVERB by Hard Rock® is a unique hotel brand designed to be an energetic cultural hub for connection, creation and inspiration among music fans, locals and travelers alike. This will mark the company's sixth REVERB property joining the portfolio, with Atlanta and Hamburg, and Kalamazoo, Tampa, and Scottsdale also being developed.

REVERB by Hard Rock® Pensacola will feature more than 125 hotel technology-enhanced rooms, a full-service restaurant, rooftop bar, lobby bar and lounge, quick service restaurant and fitness center. An exclusive REVERB City Guide for Pensacola will feature local artist-curated lists of favorite drinks, dining, and entertainment locations throughout the local area. Additionally, the property will host a podcast recording studio for local talent and creators as well as a meeting space for conferences.

The property will be located downtown at Maritime Park along Pensacola Bay with views of the picturesque water that connects to the Gulf of Mexico and with views of Blue Wahoos Stadium. It will provide easy access to nearby hotspots including beautiful beaches, National Naval Aviation Museum and Pensacola Museum of Art. The hotel will be developed on a 100-year ground lease with the city of Pensacola that goes to vote by the City Council on August 8, 2024. The project is expected to create an economic boost to the area and generate 500+ construction and 75+ permanent hospitality employment opportunities with competitive pay.

Hotel website

Reverb by Hard Rock
REVERB by Hard Rock® Pensacola
Pensacola, FL 32501
United States