SEN/KA TOKYO by The Crest Collection

Tokyo Tatemono Co., Ltd., Japan's longest-standing general real estate company, and The Ascott Limited (Ascott), the lodging business unit wholly owned by CapitaLand Investment (CLI), are pleased to announce a strategic partnership to launch SEN/KA TOKYO by The Crest Collectionin Tokyo, Japan. Slated to open in the second half of 2029 in the Yaesu district near Tokyo Station, the lodging property will mark the debut of Ascott's luxury brand The Crest Collection in Japan and become the 13^th property in the brand's global portfolio. This partnership also marks the first collaboration between Tokyo Tatemono and Ascott.

SEN/KA TOKYO by The Crest Collection is a luxurious hotel-in-residence occupying four levels (6^th to 9^th) of the Yaesu 1-Chome North District Type 1 Urban Redevelopment Project spearheaded by Tokyo Tatemono, a member of the redevelopment association. The property will feature 92 guestrooms, ideally suited for both short visits and extended stays, exemplifying the unique advantages of Ascott's flex-hybrid operating model. With a grand atrium and a lounge offering sweeping views of the Nihonbashi River, the property is primed to provide guests with a unique opportunity to savour special moments in the heart of Tokyo.

Embodying The Crest Collection's brand ethos of celebrating heritage through storied stays, SEN/KA TOKYO by The Crest Collection takes its name from the concept of a kimono shop in the Edo period. "SEN" symbolises Dyeing, Fibre and Selection, while "KA" means House in Chinese characters. This name pays tribute to the property's location, historically known as Gofuku-cho (Kimono Fabric Town), which flourished as the home of the shogunate during the Edo period. With a design that weaves together tales of yore and reflects the rich local culture, guests can expect to be transported back in time for a one-of-a-kind stay experience, all while enjoying the prestige and comfort of Ascott's hotel-in-residence concept.

A Story Behind Every Door

There's a story behind every door at The Crest Collection - a portfolio of captivating and bespoke hotels and serviced residences that integrates heritage stories with curated hospitality experiences. Each property has its own distinctive personality, character and story, with some housed in buildings or neighbourhoods of historical significance. Guest experiences are curated to reflect the spirit of the locale, where guests can feel transported back in time and bask in the grandeur of a golden era at every destination.

SEN/KA TOKYO by The Crest Collection will unfold its own narrative, drawing inspiration from the small town of Gofuku-cho, located near Edo Castle. Once home to prestigious kimono fabric shops patronised by the shogunate and the Imperial Household, the town celebrated craftsmanship, delicate artistry and exquisite details, qualities that will be embodied by the upcoming property.

SEN/KA TOKYO by The Crest Collection
Yaesu, Chuo City
Chuo City, Japan