Matt CrallHotel Equities (HE) recently named Matt Crall the General Manager for the Courtyard by Marriott-Buford. Currently in the pre-opening phase of the hotel’s development, Mr. Crall has responsibility for overseeing all financial and management operations including hiring the employees and setting and meeting budget goals. Hotel Equities also developed the property. With more than 13 years of experience in the hospitality industry, Mr. Crall twice earned Marriott’s national General Manager of the Year honor for the SpringHill Suites brand. Hotel Equities named him the company’s GM of the Year five times. Hotel Equities (HE) is an Atlanta-based full-scale hotel management, development and consulting firm. Frederick W. Cerrone, CHA, serves as President and CEO. HE presently has 43 properties in its portfolio.