Jeff Senior has been promoted executive vice president and chief marketing officer at FRHI in Toronto
FRHI, the parent company of luxury and upper upscale hotel brands Fairmont Hotels & Resorts, Raffles Hotels & Resorts and Swissôtel Hotels & Resorts, today announced several appointments to its senior leadership team. HSMAI Global Chair and Americas Executive Committee Member, Jeff Senior has been promoted to executive vice president and chief marketing officer. In this newly created role, Senior will be responsible for all FRHI sales and marketing activity including global sales, corporate branding, digital marketing, public relations, marketing partnerships, loyalty marketing, revenue management and analytics. Senior, along with his sales and marketing teams, will also provide guidance, support and direction to the company's regional marketing divisions. Most recently, Senior was FRHI's executive vice president, marketing & sales.
