Elie Saliba has been promoted Corporate Vice President - Loyalty at Rotana
The Rotana Group has promoted Elie Saliba to corporate vice president - loyalty. A 16-year veteran of the hospitality industry, Saliba has been closely associated with Rotana’s loyalty programme – Rotana Rewards – since 2004, first as loyalty programme manager and later assuming the title of director of loyalty & partnerships. In his new role, Saliba will lead the effort to drive member growth for Rotana Rewards and develop long-term loyalty programme plans and strategies to support organisational goals. In addition to overseeing the strategic development and implementation of the loyalty programme, targeted direct mail programs and other customer retention initiatives, he will be responsible for working alongside key partners to develop and launch targeted campaigns to increase customer satisfaction and improve loyalty. His mandate further extends to leading research programmes by utilising internal and external resources to identify untapped loyalty strategies for existing customer segments, as well as working in concert with heads of other departments to put strategies into action, measure success and manage results for ongoing programme enhancements. Prior to joining Rotana in 2004, Saliba – who holds an MBA from University of Manchester, UK – held various management positions with leading hospitality chains in the region.
