Lani Shufelt In her new role as General Manager and COO, Shufelt will oversee day-to-day management of the hotel including all staff, guest services, and marketing initiatives. Shufelt most recently served as The Chanler’s Marketing Manager, working closely with the hotel staff and developing creative brand marketing campaigns for the luxury boutique property. She will continue to work closely with her team on-property to increase brand awareness and market share through customer acquisition, retention, and reactivation. Shufelt spent much of her life entrenched in the hospitality field as the daughter of a hotelier. She spent her young adult summers working at Mission Point Resort on Mackinac Island, Michigan, a property owned at the time by her father, John Shufelt and his wife Jeanie Shufelt. She then went on to hold multiple positions with the Mandarin Oriental Hotel Group from Assistant Front Office Manager to Front Office Manager in San Francisco. Shortly after her father and Mrs. Shufelt purchased the historic mansion that is The Chanler at Cliff Walk in 2003, Shufelt began her career at The Chanler as a Reservations Supervisor and later as Rooms Manager. She then took a break from hospitality for several years and served as a Digital Marketing Associate for the fine jewelry online shop Plukka in Hong Kong, as well as a Product Development Associate at the upscale women’s specialty store Henri Bendel based in New York City. It was in late 2012 that Shufelt returned to The Chanler as Marketing Manager, and worked her way up to her current role. Shufelt attended Skidmore College where she graduated with a Bachelor’s degree in Art History, and then went on to receive a Cuisine & Pastry Degree from Le Cordon Bleu Paris, and an MBA from Cornell University’s S.C. Johnson Graduate School of Management in Luxury Goods Marketing.