Peter Groom has been appointed Executive Director of Global Sales at Associated Luxury Hotels International (ALHI)
Hospitality industry sales professional Peter Groom has joined ALHI as Executive Director of Global Sales. Groom comes to ALHI from Fairmont Raffles Hotels International (FRHI) where he served for the past five years in London as the Director of Global Accounts. In the newly created position, Groom will focus on serving the M.I.C.E. marketplace in the United Kingdom, and in Europe, with a robust portfolio of over 250 luxury hotels and resorts worldwide. In the position, he will assist meeting and incentive professionals throughout Europe who are interested in conducting conventions, meetings and/or incentive travel programs at any of ALHI’s distinctive luxury-level, mostly independent member hotels and resorts around the world. He will be based in ALHI’s new GSO office in London. In his previous position with FRHI, the highly accomplished Groom was responsible for the strategic account management for key global sales accounts in the U.K., the Netherlands and Scandinavia for FRHI’s global portfolio of 120 luxury-level hotels across the Fairmont, Raffles & Swissotel brands. Prior to his tenure with FRHI, the 13-year hospitality industry veteran served as Regional Sales Manager for Morgans Hotel Group for its 12 luxury hotels worldwide, also based in London. Earlier, he served as Group Sales Executive – EMEA for Worldhotels, a company recently acquired by ALHI’s parent company Associated Luxury Hotels. Groom serves on the Board of Directors for SITE Great Britain, and may be reached at [email protected] and in London at +44 20 737 967 93.
