Under Jon Lucas’ leadership, the brand acquired the Hard Rock casino and hotel-rights in the western U.S., as well as key international markets, spearheaded casino entry into Canada and entered the hotel management sector. With these accomplishments under his belt, his new role will involve the oversight of operations, marketing, legal, finance, design and construction – all instrumental in the ongoing operations of the brand. Lucas originally joined Hard Rock in 2013 as the president of the Hard Rock Rocksino in Northfield Park, where he managed everything from site design and construction to the hiring and onboarding of key executives. During his tenure at the Rocksino, Lucas’ efforts led to the venue quickly becoming a dominating market share leader in Ohio. Prior to joining Hard Rock, Lucas was the president and general manager of the IP Casino in Biloxi, Mississippi for six years.
Hard Rock International (HRI) is one of the most globally recognized companies with venues in 248 locations spanning 76 countries that include owned, licensed or managed Hotels, Casinos, Rock Shops®, Cafes and Hard Rock Live concert halls.