Tricia EschleTricia Eschle has been named the director of sales and marketing at The Westin South Coast Plaza in Costa Mesa. Conveniently situated in Orange County’s commercial and cultural center, The Westin is one of the area’s most popular hotels for business and leisure travelers. Eschle returns to the hotel after most recently serving its associate director of sales until last November when she became director of sales for The Inn at Laguna Beach and The Laguna Beach House. She originally joined The Westin in 2010 as the business travel sales manager, and later became business travel account director. Her other past experience includes serving for six years as the corporate sales manager at the Sheraton Pasadena Hotel, where she managed a portfolio of national and volume corporate accounts including some groups. She also was the task force business travel sales manager at the W Hollywood and completed internships with Disney’s Hilton Head Island Resort and with the Hilton Trinidad & Conference Center. Eschle holds a bachelor’s degree in communications with a public relations concentration from Mississippi University for Women and a master’s degree in tourism studies and hospitality management from Florida International University.