Yvonne Choi has been appointed Chief Brand Officer - Hotel RL at RLH Corporation
RLH Corporation (NYSE:RLH) today strengthened its brand marketing team with the addition of Yvonne Choi as Chief Brand Officer - Hotel RL. Choi will be directly overseeing the development, branding and marketing of the Hotel RL brand. Hotel RL, the company's upscale boutique brand, is focused on providing authentic and creative experiences. At the heart of each property is The Living Stage, a platform for local musicians, poets, authors, artists, community leaders and activists to share their message live and up close. Choi joins RLH Corporation from Cachet Hospitality Group, where she was Chief Marketing Officer for the past four years. Part of Cachet's founding team in 2013, Choi led all marketing and branding strategies, including launching and establishing the Cachet corporate brand, building its luxury brands internationally, and managing key relations with owners and developers. Choi also was responsible for closing Cachet's early deals, including Cachet Hotel Chengdu and Cachet Beach Cabo. Prior to Cachet, Choi held sales and marketing positions at SBE International and at the Corcoran Group, New York City's premier real estate marketing company.
