Noelle Eder Hilton (NYSE: HLT) today announced the appointment of Noelle Eder as executive vice president and chief information and digital officer. Effective March 19, Eder will oversee the continued digital transformation benefiting the guests and team members of the world's most hospitable company. "You don't get to be a leader in hospitality and digital technology without focusing first on your guests," said Jon Witter, chief customer officer. "From smartphone capabilities like Digital Key to connected rooms that allow for integrated entertainment, temperature and lighting controls, Hilton is leading the way with game-changing technologies. With Noelle at the helm, we are excited to embark on the next chapter of our digital and mobile transformation." Eder brings to Hilton a unique cross section of business acumen, deep technical knowledge and customer-facing experience. As chief card customer experience officer at Capital One Financial Corp., she was responsible for leading the digital transformation of Capital One's customer experience for the company's $15B credit card business. Eder also spent 9 years at Intuit, most recently as senior vice president and chief customer care officer. During her time there, she led one of the largest technology platform transformations in the company and developed their Customer Care strategy. Eder holds a Bachelor's degree from Boston University. She will be based in Hilton's global headquarters in McLean, Virginia and report directly to Jon Witter, chief customer officer.