Vincent Ong has been appointed Senior VP for Commercial Southeast Asia (SEA) and Marketing Asia Pacific (APAC) at Club Med in Singapore
![Vincent Ong](/picture/a_153119642/vincent-ong.jpg?t=1602583387)
Club Med, the leader in premium all-inclusive holidays, today announces the appointment of Vincent Ong as the Senior Vice-President for Commercial Southeast Asia (SEA) and Marketing Asia Pacific (APAC). Effective from 1 October 2020, Vincent's primary objective is to accelerate the SEA commercial business through the fast-changing global climate of today. He will also continue to helm APAC Marketing by driving the region's marketing vision and activation to build a stronger Club Med
brand that is preferred by families, active couples, as well as business-leisure clients.
Vincent embarked on his Club Med journey in 2016 as the Vice-President, Marketing for East South Asia Pacific. Leading a team of specialist marketeers, Vincent launched the regional mutualisation of digital and online media, refocused regional re-purchase initiatives, reimagined the role of public relations, activated best-in-class resort social and content marketing, as well as brought to life brand experiences enabled by step-changing Product and Business-to-Business Marketing. In
2019, he extended his scope to cover Marketing for the whole of Asia Pacific, aimed at elevating Club Med as the leading operator for premium all-inclusive family holidays in the region.
Prior to joining Club Med, Vincent spent 14 years in Starwood Hotels & Resorts in APAC brand management, marketing and on-property operational quality improvement roles, covering
250 hotels across 20 countries at peak. Prior to that, he was with Accenture where he led teams and consulted for financial services organisations, government bodies and private sector companies in strategy, business planning, process re-engineering and mergers & acquisitions. During that time, he led major banking mergers and acquisition projects in Malaysia and Singapore. Vincent also previously worked with KPMG in both the Management Consulting and auditing arms.