Jérémie Dardard

As an important component of their continued expansion in both the US and UK, offering outstanding freedom for hotel owners looking for conversion solutions backed up by best-in-class distribution and revenue management, Magnuson Hotels has named Jérémie Dardard as COO as the group moves into its next phase of growth.

Dardard is based in the UK, and has been with Magnuson for four years, most recently as global head of corporate revenue strategy. He said: "What I like the most about Magnuson is the culture. There is no politics and that is very rare.

"We have been signing hotels throughout the pandemic and been beating record after record with performance, but there is still more to achieve. I believe that owners are increasingly drawn to our model, which offers standards without standardization and no costly PIPs to join our growing portfolio."

Magnuson Hotels is expanding across its brands, including an increased focus on franchising in the USA.

The group signed 80 hotel agreements in 2021, in the US and UK and reported a 40.5% increase in RevPAR (revenue per available room) in 2021 for its Independent Collection over same period 2019.