Rob Tanenbaum

Starwood Capital Group ("Starwood Capital"), a global private investment firm focused on real estate and energy renewables investments, today announced that Rob Tanenbaum has joined the firm as Managing Director and Head of North American Hotel Asset Management.

In his new role, Mr. Tanenbaum will focus on enhancing asset values and maximizing performance of Starwood Capital's full-service, select-service and resort hotel portfolio across North America. He will also work closely with Cody Bradshaw, Starwood Capital's Managing Director and Global Head of Hotel Asset Management, and Steve Goldman, Managing Director and Head of Hotel Acquisitions for the Americas on the underwriting and business plan development for new hotel & leisure investments in North America and to drive performance post acquisition.

Mr. Tanenbaum brings more than 30 years of experience in the hospitality industry, including all aspects of hotel asset management and transformation. Prior to joining Starwood Capital, he previously served as Chief Operating Officer and Executive Vice President at two leading U.S. hotel REITs, where he oversaw large portfolios of major full-service hotels and luxury resorts. He also established Madison Hotel Advisors, a leading, specialized asset management firm dedicated to optimizing hotel values through strategic planning, revenue management and capital allocation.