Wendy Zapach has been appointed Chief Revenue Officer at Lodgistics
Zapach has close to two decades of progressive executive sales experience at leading hospitality and technology organizations. Most recently, Wendy served as SVP of Sales, North America at ALICE (now part of Actabl) where over a five year tenure she built the sales organization from the ground up and in doing so helped improve the operations at thousands of full-service hotel and resort customers across the globe. Zapach also previously led sales for the North Eastern U.S. Region at TravelClick, where she helped hotels manage digital transformation projects across a variety of hotel departments and technologies. She began her career in hospitality in a range of sales and marketing roles at independent hotels like Boston Harbor Hotel and Tucker's Point Hotel, which transitioned to a Rosewood property under her leadership. Wendy is a frequent speaker at industry events, including HITEC, NEIRA, and brand conferences. She holds a bachelor's degree from the University of Connecticut.
Raleigh, North Carolina
United States
