Pauline Oster has been appointed Vice President Tribe Europe & North Africa at Accor
Pauline Oster recently announced her new role in a LinkedIn post dated November 4th. Under her leadership, the lifestyle brand established in 2019 is expected to undergo a period of sustained growth in various regions worldwide. With a Master's degree in International Business from the Sorbonne and an MBA in Marketing, Pauline Oster began her career in 2006 as a Project Officer for the Environment Department at the French Embassy in the Netherlands.
The following year, she joined Société Générale as a Project Correspondent, where her responsibilities revolved around quality management and B2B and B2C customer satisfaction. In 2008, she joined Accor as the Head of Marketing, Pricing, and Distribution for the ibis Styles brand in France. Over the years, she held various positions, including Network Coordinator, Director of Franchise Operations, and Director of Operations Management. After more than a decade within the largest French hotel group, she was appointed Vice President of the TRIBE brand for the Europe and North Africa region. She described this as a significant achievement, stating, "With TRIBE, we are not only strengthening Accor's impact in the mid-range segment, but also expanding our portfolio with a lifestyle brand."
TRIBE has been expanding rapidly, with new hotel openings in Saint-Ouen, Le Touquet, and Düsseldorf, and an upcoming inauguration in Bordeaux in partnership with Suitcase Hospitality.
Issy-les-Moulineaux
France
