Bertha Crucet has been appointed Director of Sales & Marketing at Miami Marriott Biscayne Bay
Miami Marriott Biscayne Bay - a high-rise hotel situated on Miami's Biscayne Bay - is proud to announce the appointment of Bertha Crucet as Director of Sales and Marketing. In her new role, Crucet will develop and implement sales initiatives and marketing strategies to generate maximum revenue and support the property's continued growth as it emerges from a $60 million renovation.
Crucet enters this role with 25 years of industry experience in hospitality, sales, catering, and operations, bringing proven excellence in increasing profitability, exceeding results for top line revenue, relationships, and retention. Crucet considers Miami Marriott Biscayne Bay to be her "home hotel," as her history with the waterfront property dates back to 1999, with previous positions held including Group Housing Coordinator, Catering Sales Manager, Senior Catering Sales and Executive, and Destination Sales Executive. Most recently, she served as a Sales Leader for Marriott Multi-Hotel Sales South, leading teams of sales professionals that supported 57 hotels and resorts.
Since beginning her career with Marriott in 1998, Crucet has received more than a dozen awards and nominations recognizing her achievements, including being a four-time winner of the esteemed Chairman's Circle Award, and receiving a JW Marriott Award of Excellence nomination in 2013. She recently was honored to be included in the Emerging Leader Program, distinguishing her as a high performing leader with demonstrated ability to excel and advance.
In her free time, Crucet enjoys spending time with her husband and teenage twin sons, exploring the local area, fishing, boating, and traveling to nearby islands. As Miami Marlins season ticketholders, they also enjoy attending baseball games.
