George Fleck has been promoted Senior Vice President and Global Brand Leader at EDITION & W Hotels
EDITION Hotels, a unique collection of one-of-a-kind hotels conceived through a collaboration between visionary hotelier Ian Schrager and Marriott International, announces George Fleck as Senior Vice President and Global Brand Leader. In this role, Fleck will guide the brand through its extensive growth, overseeing all aspects of the brand's culture, training platforms, hotel openings, design evolution, marketing strategy, nightlife programming, and food and beverage concept development.
Fleck has been with Marriott International for more than 20 years, including an accomplished span of nearly 15 years with Starwood Hotels & Resorts. Fleck's robust tenure includes brand management, marketing, and sales leadership roles around the world including the Americas, Europe, and Asia Pacific. Fleck dually serves as the Senior Vice President and Global Brand Leader for W Hotels, where he continues to spearhead the brand's global evolution, which is reimagining design, culture, programming, visual identity, food & beverage, and ushering in a new era of W Hotels.
Prior to his current role, Fleck was Vice President and Global Brand Leader for St. Regis Hotels & Resorts where he was responsible for redefining and enriching St. Regis' guest experience across its global portfolio of more than 50 hotels and resorts. His skillful leadership fostered owner and investor relations through sustained expansion, alongside a comprehensive oversight of brand design, service delivery, and integrated marketing.
Fleck assumes his new role at a critical time for EDITION Hotels, which recently debuted its 20th property in Jeddah. New properties in Lake Como, Dali and Red Sea will follow in 2025.
