Trix van der Vleuten joined The Social Hub as Chief Marketing Officer (CMO)
Trix van der Vleuten joins as Chief Marketing Officer (CMO), heading up the a newly structured Marketing & Performance team at the business that offers hotel facilities, student and extended stay rooms, co-working spaces, gyms and event spaces spaces all under the same roof at 18 locations across Europe. Her previous roles include CMO for Northern Europe at KFC and most recently, Head of Global Brands & Marketing Strategy at Versuni, a former Philips company.
The move follows the creation of a new Marketing & Performance Leadership Team with the appointments of seasoned vertical experts including: former Edelman corporate affairs expert Daniel Hernández Lyon as The Social Hub's Director of Global Communications who entered the business in late 2023; former Netflix global Brand & Social Media executive, Anne Koning who joined in September as Global Director of Brand & Content; and CWT travel industry professional Nathalie Wilson who also came onboard in September as Director of Marketing. An active search for a new Commercial Director is currently open. Together, this team is now actively working as a strong unit to help The Social Hub ramp up its integrated marketing and commercial operations, setting and overseeing implementation of global and regional strategies.
Van der Vleuten's career in marketing and brand management spans nearly two decades. The businesswoman is credited with being instrumental in the brand growth and commercial performance of global companies such as KFC, KraftHeinz, FrieslandCampina, SABMiller, and PepsiCo, where she spearheaded innovative programs that reshaped brand perceptions and customer engagement.
Amsterdam
Netherlands, The
