Sari Ammar

Sheraton Dubai Creek Hotel & Towers appoint Sari Ammar as new director of sales and marketing. Ammar will lead the hotels sales and marketing efforts. Ammar has made a big mark in the hospitality sector, with over two decade's experience, he has worked with some of the industry's most recognisable brands.

His most recent position was director of business development at Luxury Explorer's Collection. There he led growth initiatives, built influential partnerships, and expanded the company's market presence in the luxury travel sector.

Previously Ammar achieved rapid success by surpassing financial targets within his first year as director of sales and marketing at Millennium Place, Mirdif. During his tenure with the prestigious Habtoor Grand Beach Resort & Spa, Autograph Collection, he elevated the hotels standing within the market with his approach to sales, marketing and PR. Solidifying his name as a result driven leader, his role at Fairmont Bal Al Bahr saw him execute targeted sales strategies that significantly grew key GCC accounts.

Ammar looks forward to bringing his expertise to Sheraton Dubai Creek Hotel and Towers, setting a stage for growth and continued leadership in Dubai's hospitality sector. Sheraton Dubai Creek Hotel and Towers is located in Dubai creek on the waterfront, it's a modern hotel, with some Arabic touches to accommodate social and business travellers alike. The hotel's 268 rooms and 30 suites offer guests heightened luxury.