Payments: The ultimate guest centric tech-experience for travelers

The hotel industry has been going through a technological revolution for decades, causing hotels to change pricing, business models and distribution strategies, and re-thinking the physical experience for guests. Despite this, the hotel experience has not changed much and the industry is behind on digital maturity. This is due to the structural ownership and operating of hotels, the overwhelming choice of different technology suppliers, and lack of consistency in the guest experience. The author left a leading hotel company to join Planet, which aims to solve some of the biggest frictions in the guest experience through a transformation led by software on payment rails.

For decades, the hotel industry, has been going through a technological revolution that’s disrupted the industry like never before. Hotels have had to change pricing and business models, and re-think distribution strategies. At the same time the technology revolution has changed so many aspects of the physical experience.

Looking around you in your every day travel, a lot has happened in the last two decades. I boarded a flight recently just by using facial recognition , without the airline having ever taken a picture of me (as far as I know). Book online, check in on the phone, walk through security with your QR code, facial scanning for passport control, followed bya friendly “Hello Lennert” by the airline employee when I enter the plane ready to take my seat.

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The Hotel Yearbook 2023 - Annual Edition

As we have embarked on 2023, it is evident that the hotel industry has made a robust recovery from the pandemic. Occupancy and pricing have returned to their pre-pandemic levels. However, the future of our industry is contingent on how nimble the hospitality sector can be in adapting to ongoing innovation, changing market conditions, evolving consumer preferences, new staffing challenges, and sustainability realities. These uncertainties are the new normal in an unpredictable world.
www.hotelyearbook.com/edition/2023.html