Are hotels ready for their tech-destined future?

The global COVID-19 pandemic has accelerated the need for the adoption of technology in the hospitality industry, leading to an increase in the deployment of contactless and self-service solutions in the guest journey and the automation of business processes. However, the industry's readiness for technology investment and transformation, and the guests' readiness for use and adoption, is still in question. The role of technology in transformation goes beyond automation and optimization and requires a rethink of how hotels operate, restructure teams, and leverage technology. The process of readiness is a shared responsibility between hotel operators, owners, vendors, and consultants, and requires collaboration and interoperability. 

Technology has long been identified as a core driver of transformation in hotels, but is readiness holding us back?

The global COVID-19 pandemic has accelerated the need for the adoption of new technologies in the hospitality industry. The resulting sharp rise in the deployment of contactless and self-service solutions in the hotel guest journey, and the automation of business processes to drive efficiency, was largely a response to the uncertainty and deep impact the pandemic had on the sector.

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The Hotel Yearbook 2023 - Annual Edition

As we have embarked on 2023, it is evident that the hotel industry has made a robust recovery from the pandemic. Occupancy and pricing have returned to their pre-pandemic levels. However, the future of our industry is contingent on how nimble the hospitality sector can be in adapting to ongoing innovation, changing market conditions, evolving consumer preferences, new staffing challenges, and sustainability realities. These uncertainties are the new normal in an unpredictable world.
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