Will Tech touch every part of the hotel guest journey?

It’s not just a hotel’s tech stack that needs to change, it’s the innate processes in the guest journey that need to be future-proofed to drive true innovation in hospitality

The hospitality industry continues to embrace technological advancements to enhance the guest experience and streamline hotel operations. We saw adoption accelerate during the global pandemic with the inherent need for contactless solutions. However, looking at other sectors such as retail, banking and e-commerce, it seems hotels still lag when it comes to digital transformation. The signs of apprehension, whether fueled by societal beliefs that hospitality is about service delivered by people not Tech, or hindered by the complexity of the existing hotel tech stack, hamper true innovation.

Looking at emerging technologies and solutions like AI, biometrics, IoT devices and cloud computing, it’s evident that technology has the potential to touch every part of the hotel guest journey. The question is, what can, and should future hotel technology look like to allow our industry to be more agile, to drive innovation, respond to consumer behavior and operate more sustainably?

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The Hotel Yearbook Technology 2023

The 2024 edition of "The Hotel Yearbook (HYB) Technology," curated by EHL's Ian Millar, offers a comprehensive outlook on the emerging technology trends and innovations poised to shape the global hotel industry. It amalgamates insights from a multitude of industry thought leaders, spotlighting key foresight in several tech-oriented fields. This includes anticipated evolutions in the future tech stack, which will drive operational efficiencies, the 'human stack' that explores the intersection of human resources and technology, and the application of Generative AI in creating novel customer experiences. Overall, this HYB edition serves as an essential guide for understanding how technology and innovation will redefine the industry landscape.
www.hotelyearbook.com/edition/technology-2023.html