Roadblocks to Overcome - C-Level Executives Share Their Opinion

There is an increased expectation across a multitude of stakeholders that hospitality businesses should aim to contribute more to society, environment, and economy than they take out. This implies that the status quo, which is largely set on decarbonization of the sector, is not enough considering both the scale and scope of planetary challenges. The focus moving forward is on restoring, replenishing, revitalizing, and enhancing the social, economic and environmental surroundings.

As part of our ongoing initiative to drive forward a net positive journey in the hospitality industry, I am seeking expert perspectives on areas of improvement from Net Zero to Net Positive. Expertise from C-Lervel Executives can help identify hurdles and determine the steps to be taken. I am therefore asking the following question: "If there was one major roadblock you could remove towards a net positive journey in the hospitality industry, what would that be?

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HYB 2024 Hospitality ESG Edition

The global hospitality sector is at a crossroad when it comes to implementing sustainability. Consumers demand trustworthy information while regulators and investors expect transparent disclosure on sustainability performance. Owners, brands and managers aim to mitigate the sector’s footprint thus reaping the financial and reputational benefits. Industry players that fail to adopt a sustainability strategy or fall short in the implementation stage may struggle to remain competitive in the long term. Industry experts and researchers identify key areas where sustainable innovation can have the greatest impact, developing new technologies and solutions to address sustainability challenges, and creating policies and incentives that encourage the adoption of sustainable practices. The HYB 2024 Hospitality ESG Edition aims to unlock the sustainability innovation stack by highlighting the range and interconnectedness of sustainable technologies, systems, and practices that can be combined in a holistic way that creates a more sustainable hospitality ecosystem.
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