Regenerative Hospitality: what it is, what it is not, what it might be.

Alessandro Inversini's article explores a new paradigm in the hospitality sector that transcends traditional sustainability. It emphasizes a systemic approach to regeneration, focusing on ecological and social renewal. The article outlines two key concepts: the Regenerative Mindshift, advocating for an inner transformation among hospitality professionals, and an Ecosystem Approach, balancing environmental impact and transformative host-guest relationships. Inversini argues against treating regenerative hospitality as just another sustainability standard, suggesting instead a comprehensive business model aimed at achieving a net-positive impact.

In the past couple of years, I had the opportunity and the pleasure to carry out research on the ‘Regenerative Hospitality’ topic. I came across this field almost by chance during an informal discussion with a colleague. A few months later, I saw it ‘happen’ during a research field work in Rural Lebanon. The research trip and the connected field work was about something else, but at that very time, I had the clear perception of what regeneration was and how much the field of hospitality could contribute to it. A kind of ‘Aha! Moment’ which enlightened the way further. In fact, once at home, I started to do research on the topic, and found it fascinating and often misinterpreted.

A few weeks later, together with some likeminded colleagues, we started to do research projects to meet hoteliers, to exchange with academics and experts from all around the world; we harvested online content, reviews and images connected with regenerative organizations; we sent out surveys to accommodation and restaurants owners…all of that with the purpose of gaining a better understanding of the issues at stake.

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HYB 2024 Hospitality ESG Edition

The global hospitality sector is at a crossroad when it comes to implementing sustainability. Consumers demand trustworthy information while regulators and investors expect transparent disclosure on sustainability performance. Owners, brands and managers aim to mitigate the sector’s footprint thus reaping the financial and reputational benefits. Industry players that fail to adopt a sustainability strategy or fall short in the implementation stage may struggle to remain competitive in the long term. Industry experts and researchers identify key areas where sustainable innovation can have the greatest impact, developing new technologies and solutions to address sustainability challenges, and creating policies and incentives that encourage the adoption of sustainable practices. The HYB 2024 Hospitality ESG Edition aims to unlock the sustainability innovation stack by highlighting the range and interconnectedness of sustainable technologies, systems, and practices that can be combined in a holistic way that creates a more sustainable hospitality ecosystem.
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