Unlocking Value in Hotel Assets through Sustainability and ESG

The hospitality industry is increasingly recognizing the value creation potential of integrating sustainability and ESG criteria into hotel assets. With evolving regulatory frameworks and heightened investor and guest expectations, a proactive approach to ESG strategies and non-financial reporting is essential. Operational, physical, and transitional risks associated with climate change necessitate strategic risk mitigation through ESG practices, offering opportunities for retrofitting properties and enhancing asset value. However, challenges remain in adapting new regulations like the European Sustainability Reporting Standards (ESRS) and Corporate Sustainability Reporting Directive (CSRD) to the specific needs of the hotel sector. Despite these challenges, integrating sustainability and ESG factors is increasingly seen as a pathway to profitability, efficiency, and positive social and environmental impact in the hospitality industry. Maribel Esparcia Pérez provides some interesting insights.

Do sustainability and ESG factors create value in hotel assets?

Operational, physical, and transitional risks loom large over asset valuations, supply chains, access to capital, litigation, and insurance costs, especially in a climate change scenario where transitional and physical risks place hotel assets at threat of being stranded. Thus, managing sustainability and ESG criteria is critical as a strategic risk mitigation tool and to capture business opportunities. Retrofitting existing properties presents an opportunity for brands to enhance asset value while concurrently contributing to community well-being, preserving natural resources, and revitalizing local biodiversity. Despite challenges such as inflation, high interest rates, wars, and geopolitical uncertainties, the post-pandemic era offers an opportunity for profitability, efficiencies, and Average Daily Rate (ADR) growth, repositioning the underperforming stock of

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HYB 2024 Hospitality ESG Edition

The global hospitality sector is at a crossroad when it comes to implementing sustainability. Consumers demand trustworthy information while regulators and investors expect transparent disclosure on sustainability performance. Owners, brands and managers aim to mitigate the sector’s footprint thus reaping the financial and reputational benefits. Industry players that fail to adopt a sustainability strategy or fall short in the implementation stage may struggle to remain competitive in the long term. Industry experts and researchers identify key areas where sustainable innovation can have the greatest impact, developing new technologies and solutions to address sustainability challenges, and creating policies and incentives that encourage the adoption of sustainable practices. The HYB 2024 Hospitality ESG Edition aims to unlock the sustainability innovation stack by highlighting the range and interconnectedness of sustainable technologies, systems, and practices that can be combined in a holistic way that creates a more sustainable hospitality ecosystem.
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