Defining the New Net Zero Normal

Radisson's Global SVP Sustainability Inge Huijbrechts underscores the critical need for sustainability in the hospitality sector, citing Radisson Hotel Group's commitment to achieving Net Zero by 2050 in response to rising global temperatures. Radisson's approach encompasses green hotel buildings, green energy, and green operations across its global network. The group showcases successful examples of eco-friendly practices, like the construction of green-certified hotels and the adoption of renewable energy sources. Key initiatives include the use of solar panels and thermodynamic solar systems in select hotels. The article also highlights Radisson's efforts in promoting sustainable operations and responsible travel, emphasizing the importance of industry-wide collaboration and innovation to build a sustainable future in hospitality.

The world is closing the year with sad records: Scientists forecast 2023 will be the hottest year ever and report that the world stands already at about 1.2 degrees warming.

For a leading global hotel operator like Radisson Hotel Group, operating across 1,200 hotels in 95 countries, it is crystal clear that we need to move to Net Zero by 2050. We have committed to this goal based on approved science-based targets and are working on 3 levers in our Net Zero transformation: green hotel buildings, green energy and green operations.

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HYB 2024 Hospitality ESG Edition

The global hospitality sector is at a crossroad when it comes to implementing sustainability. Consumers demand trustworthy information while regulators and investors expect transparent disclosure on sustainability performance. Owners, brands and managers aim to mitigate the sector’s footprint thus reaping the financial and reputational benefits. Industry players that fail to adopt a sustainability strategy or fall short in the implementation stage may struggle to remain competitive in the long term. Industry experts and researchers identify key areas where sustainable innovation can have the greatest impact, developing new technologies and solutions to address sustainability challenges, and creating policies and incentives that encourage the adoption of sustainable practices. The HYB 2024 Hospitality ESG Edition aims to unlock the sustainability innovation stack by highlighting the range and interconnectedness of sustainable technologies, systems, and practices that can be combined in a holistic way that creates a more sustainable hospitality ecosystem.
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