Survey Reveals Surge in Hotel Tech Investments Activity geared around Data-Driven Solutions
The words ‘cautious optimism’ have been a recurrent theme for many other sector outside of hospitality, but within the world of hotels there are especially true as we look ahead to ongoing travel growth amidst a series of red flags indicating an economic slowdown. Our industry appears to be in a state of contradictions that indicate a bullish future but a bumpy road along the way.
Some segments continue to rise in relative contribution; others are flat or slightly shrinking. Major chains continue to launch novel franchising opportunities with mounting tension over owners to fund property improvements, while new upstart brands or small groups likewise expand their footprints. Labor issues are omnipresent as always while inflation still rears its head for select goods. At the very least, all this is never not entertaining to follow!
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