Alastair Stevenson

Alastair Stevenson established a niche hotel marketing planning consultancy, Marketing Planning Associates (MPA), in 1987. Initial projects included both marketing planning for major chains and individual properties as well as development assessment. Early clients included Forte Hotels, Whitbread, and Holiday Inn Hotels. A wide range of assignments have been carried out for Touche Ross/Deloitte and Touche in the UK and Ireland, providing specialist input for many projects, including Granada's advisory team during the Forte takeover battle and marketing support for the hotels they operated in receivership in the 1990s. Read more...