Sonja Woodman

Sonja heads up marketing at Triometric, a specialist in web-based services and application performance monitoring for the enterprise and online travel markets Responsible for developing and driving marketing programs that generate quality pipeline, nurture prospects through the sales cycle, and build customer loyalty. This includes executing marketing activities, events, campaigns and tactics, and ensuring they meet all scope, time, budget and quality expectations. Working closely with cross-functional services teams as well as external resources with the goal of delivering improved marketplace awareness and demand generation that contributes measurable ROI to the business.