Pranav Patel
CEO, HotelUpgrade

HotelUpgrade (www.HotelUpgrade.com) is a service that drives frequent business travelers with multiple night reservations to book on a hotel’s direct brand.com website on a pay for performance basis. We help hotels attract their most valuable travelers, non-rate sensitive business transient guests, and condition them to book direct in order to help hotel’s reduce guest acquisition costs. Pranav has spent the last decade navigating the hospitality industry as a multi portfolio hotel and management company owner operating top brands including IHG, Marriott and Hilton. Through his expertise in understanding guest experience and travel distribution, he created HotelUpgrade to help hotels reduce guest acquisition costs and condition travelers to book on direct brand.com websites.