Alicia Whalen

Digital and social media marketing expert, strategist, and speaker, Alicia Whalen has spent over a decade transforming brands to take a “Digital First” approach to marketing. Alicia is a recognized social media influencer on Twitter, speaker and blogger with expertise in UGC marketing strategy, social commerce, social trends, digital marketing for tourism, and the impact that technology has had on consumer behaviour. Alicia has joined ICUC.social as the Global Product Performance Strategist, launching full-service, integrated social commerce and social experience management to some of the world’s largest brands.